Privacy Policy

This Privacy Policy describes how this dental practice (“we,” “us,” or “our”) collects, uses, shares, and protects information when you visit or interact with this website. We are committed to safeguarding your privacy and handling your personal information responsibly.

By using this website, you acknowledge that you have read and understand this Privacy Policy. If you do not agree with the practices described here, please do not use this website.

1. Information We Collect

We may collect the following categories of information when you visit or interact with this website:

1.1 Information You Provide Directly

When you submit a form, request an appointment, or otherwise contact us through this website, you may provide information such as:

• Your name
• Email address
• Phone number
• Appointment preferences or scheduling requests
• Any additional information you choose to include in a message or form submission

1.2 Information Collected Automatically

When you visit this website, certain information is collected automatically through cookies, scripts, and similar technologies. This may include:

• IP address and approximate geographic location
• Browser type, device type, and operating system
• Pages visited, time spent on pages, and navigation patterns
• Referring website or source that directed you to this site
• Phone call activity, including calls placed through dynamically displayed phone numbers on this website (used for call attribution and analytics purposes)

1.3 Information from Third-Party Tools

This website uses third-party analytics, advertising, and operational tools that may collect information about your activity. These tools are described in more detail in Section 4 (Cookies and Tracking Technologies) below.

2. How We Use Your Information

We use the information collected through this website for the following purposes:

• To respond to your inquiries, appointment requests, and form submissions
• To communicate with you regarding your request or our services
• To operate, maintain, and improve this website
• To analyze website traffic and user behavior for performance optimization
• To measure the effectiveness of advertising and marketing efforts
• To attribute phone calls and inquiries to their originating source for analytics purposes
• To comply with applicable legal obligations

3. How We Share Your Information

We do not sell your personal information. We may share your information in the following circumstances:

3.1 Website Management Provider

This website is operated and maintained by a third-party website management provider on behalf of this practice. This provider receives and processes form submissions, analytics data, and call tracking information in the course of managing this website. This provider processes your information on behalf of this practice for the purposes of website management and is not authorized to use your personal information for its own independent purposes.

3.2 Third-Party Service Providers

We use third-party tools and services for analytics, advertising, call tracking, and website functionality. These providers may collect or receive information about your activity on this website as described in Section 4. Examples of categories of service providers include:

• Website analytics providers
• Advertising and marketing platforms
• Call tracking and attribution services
• Form processing and delivery services

3.3 Legal Requirements

We may disclose your information if required to do so by law, regulation, legal process, or governmental request, or if we believe disclosure is necessary to protect our rights, your safety, or the safety of others.

4. Cookies and Tracking Technologies

This website uses cookies and similar tracking technologies to collect information about your browsing activity. These technologies serve different purposes:

4.1 Essential Cookies

These cookies are necessary for the basic operation of this website, such as enabling page navigation and access to secure areas. The website cannot function properly without these cookies.

4.2 Analytics Cookies

We use analytics tools to understand how visitors interact with this website. These tools collect information such as pages visited, time spent on site, and how visitors arrived at the site. This information is used to improve website performance and user experience.

4.3 Advertising and Marketing Cookies

This website may use advertising and remarketing technologies provided by third-party platforms. These tools may use cookies or tracking pixels to measure advertising effectiveness, deliver relevant advertisements on other websites or platforms, and track conversions from advertising campaigns.

4.4 Call Tracking Technology

This website uses dynamic number insertion technology that displays unique phone numbers to visitors for the purpose of attributing calls to their originating source (such as a specific advertising campaign or web page). This technology uses scripts to associate your browsing session with a displayed phone number and may collect information about the referring source and caller identification details.

4.5 Managing Your Cookie and Tracking Preferences

You can manage or disable cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of this website. Most browsers allow you to refuse or delete cookies. Instructions for managing cookies vary by browser.

You may also opt out of interest-based advertising through the following methods:

• Digital Advertising Alliance (DAA) opt-out tool at optout.aboutads.info
• Network Advertising Initiative (NAI) opt-out tool at optout.networkadvertising.org
• Adjusting your advertising preferences within the settings of platforms such as Google and Meta
• Using browser-based opt-out signals such as Global Privacy Control (GPC). Where required by applicable law, we honor GPC signals as a valid opt-out request for the sale or sharing of personal information. You can learn more about GPC at globalprivacycontrol.org

5. HIPAA and Protected Health Information (PHI)

This website is not a secure or HIPAA-compliant communication channel. The contact forms and general communication features on this website are not designed or intended for the transmission of Protected Health Information (PHI) as defined under the Health Insurance Portability and Accountability Act (HIPAA).

Please do not submit sensitive health information, medical records, insurance details, Social Security numbers, or other Protected Health Information through the forms on this website.

If this practice offers online scheduling, patient intake forms, or other services that involve the collection of health-related information, those services are provided through separate, HIPAA-compliant third-party platforms and are governed by their own privacy policies and terms of use. Those platforms are independent of this website.

If you have questions about how your health information is handled by this practice, please contact the practice directly using the contact information provided on this website.

6. Medical Disclaimer

The content on this website is provided for general informational and educational purposes only. It is not intended to be, and should not be construed as, professional medical or dental advice, diagnosis, or treatment.

No Doctor-Patient Relationship. Visiting this website or submitting a form does not establish a doctor-patient relationship between you and this practice. A doctor-patient relationship is established only through a formal in-person or telehealth consultation as agreed upon by the provider.

Not a Substitute for Professional Care. You should not rely on information presented on this website as a substitute for professional dental or medical advice. Always seek the advice of a qualified healthcare provider with any questions you may have regarding a dental or medical condition.

No Guarantee of Results. Any descriptions of procedures, treatments, outcomes, or testimonials on this website are for informational purposes and do not guarantee specific results. Individual outcomes may vary.

7. Emergency Disclaimer

If you are experiencing a medical or dental emergency, call 911 or go to your nearest emergency room immediately. Do not use this website, its forms, or any communication feature on this website to seek emergency care. This website is not monitored for urgent or time-sensitive communications.

8. Your Privacy Rights

Depending on where you reside, you may have certain rights regarding your personal information under applicable state privacy laws. This section describes those rights and how to exercise them.

8.1 Rights Under California Law (CCPA / CPRA)

If you are a California resident, you may have the following rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA):

• Right to Know: You may request that we disclose the categories and specific pieces of personal information we have collected about you, the categories of sources from which it was collected, the purposes for collection, and the categories of third parties with whom it was shared.
• Right to Delete: You may request that we delete personal information we have collected from you, subject to certain exceptions.
• Right to Correct: You may request that we correct inaccurate personal information we maintain about you.
• Right to Opt-Out of Sale or Sharing: We do not sell your personal information. To the extent that our use of third-party advertising technologies may constitute “sharing” of personal information under the CCPA, you have the right to opt out of such sharing. You may exercise this right by adjusting your cookie and tracking preferences as described in Section 4.5 of this Privacy Policy, including by using a Global Privacy Control (GPC) signal in your browser.
• Right to Non-Discrimination: We will not discriminate against you for exercising any of your privacy rights.

8.2 Rights Under Other State Privacy Laws

Residents of states with comprehensive privacy laws, including but not limited to Colorado, Connecticut, Virginia, Utah, Texas, Oregon, Montana, and other states that have enacted consumer privacy legislation, may have similar rights, including the right to access, correct, or delete personal information, and the right to opt out of certain data processing activities such as targeted advertising.

If you wish to exercise any of these rights, please contact this practice using the contact information provided on this website. We will respond to verifiable requests within the timeframes required by applicable law. We may need to verify your identity before processing your request.

9. International Visitors

This website is operated in the United States and is intended for visitors located in the United States. If you are visiting this website from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States, where data protection laws may differ from those in your country of residence.

By using this website, you acknowledge and consent to the transfer of your information to the United States. If you do not consent to this transfer, please do not use this website. If you are located in the European Economic Area (EEA), United Kingdom, or another jurisdiction with data protection laws, you may have additional rights regarding your personal information. Please contact this practice using the contact information provided on this website to exercise those rights.

10. Data Retention

We retain personal information collected through this website for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law. Form submissions and related communications are retained for a reasonable period to facilitate follow-up and practice operations. Aggregated or anonymized data that cannot be used to identify you may be retained indefinitely for analytical purposes.

11. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect the information collected through this website from unauthorized access, use, or disclosure. However, no method of transmission over the Internet or method of electronic storage is completely secure. While we strive to protect your information, we cannot guarantee absolute security.

In the event of a data breach that affects your personal information, we will notify affected individuals and applicable regulatory authorities as required by law.

12. Children’s Privacy

This website is not directed at children under the age of 13, and we do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe that your child has provided personal information through this website, please contact us using the contact information provided on this website so that we can take appropriate steps to delete that information.

13. Third-Party Links

This website may contain links to third-party websites, platforms, or services, including but not limited to online scheduling platforms, patient intake systems, social media pages, and review sites. These third-party services are not operated or controlled by this practice, and their use is governed by their own privacy policies and terms of use. We are not responsible for the privacy practices or content of third-party websites.

14. How to Contact Us

If you have questions about this Privacy Policy, wish to exercise your privacy rights, or have concerns about how your information is handled, please contact this practice using the contact information provided on this website.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will update the “Effective Date” at the top of this policy. We encourage you to review this Privacy Policy periodically to stay informed about how your information is being protected.